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Kodak’s camera-centric Ektra smartphone launched, to be available from Dec at Rs 36,000


Camera manufacturing company Kodak is known to introduce newer, better cameras each other. Over the span of the last few years, the company has built itself a reputation of delivering the best in the market. However, what happens when they decide to enter the smartphone market? That’s what Kodak has done recently.

According to recent reports, Kodak has launched a brand new smartphone namely Kodak Ektra at a price of €499 (approximately Rs 36,000). The smartphone is scheduled to be available for purchase from December 9 onward exclusively in the Germany market. Furthermore, Android Authority published a post recently that suggested that the smartphone will only be available for sale at major retailers across the country. Thus, interested buyers can either go to Amazon, MediaMarkt, Saturn, Ringfot and Kodak’s own online store to purchase the device.

As far as the hardware specifications of the device are concerned, the Kodak Ektra offers all the basic necessities that one would require. The device features a 5-inch display with support for full HD (1080p) resolution. The smartphone is powered by a 2.3GHz deca-core Helio X20 processor and offers 3GB RAM and 32GB ROM for all the pictures you will be clicking using the smartphone’s camera. One can expand the memory via the device’s microSD card as well.

Moving on to the primary attraction of Kodak Ektra, the device sports a whooping 21MP rear camera with f/2.0 aperture and OIS (Optical Image Stabilization) option. The main camera also comes equipped with numerous other features such as PDAF (Phase Detection Auto-Focus), dual-tone abilities, dual-LED flash and an option for 4K video recording. For selfie lovers, there is a 13MP front camera that will suffice all your needs.

The smartphone boosts of a decent 3,000mAh battery with fast charging capabilities. Users don’t need to worry about running out of charge at any given point of time.

If reports are believed to be true, the Kodak Ektra will be introduced to UK markets by the start of 2017 at approximately the same price. The question is – will Kodak be able to deal with the big daddies such as Apple, Samsung and Huawei in the market? Or will they only be catering to a niche, photographer’s segment of the market by manufacturing camera-centric smartphones?

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