Xiaomi is expanding its offline sales by partnering with supermarkets like Big Bazaar. This is the first time that any smartphone manufacturer has partnered with a supermarket to sell its devices. Big Bazaar is one of the largest supermarkets in the country. It has more than 240 branches in different cities. The company is also offering free EMI and also some discounts on buying the device through ICICI cards. Earlier, the company is selling its devices through its own Mi stores and online through Flipkart and Amazon.
The company is going to sell Redmi 4 and Redmi Note 4 to fill colors in the Diwali. It is a festival of lights, and people spend a lot during this festive season. Xiaomi has now doubled the joys of people on this festive season. It is one of the most favorite brands of people nowadays. Last week, the company has announced that it has sold one million devices in two days. The company has also confirmed that it has sold about 10 million devices since its launch in the country 3 years ago.
The Managing Director of Xiaomi India says that the company focused on online sales in the beginning. But, the increasing demand of Xiaomi products has inclined us to expand our logistics in offline market. The company has already partnered with retail stores like Croma, Vijay Sales, and Sangeetha to extend its selling network. It also plans to bring its products to more than 1500 retail stores in 30 different cities by the end of 2017.
Redmi 4 and Redmi Note 4 are already selling like hotcakes in the country because of affordable prices. Xiaomi Redmi 4 has three variants with the price tag of Rs 6,999, Rs 8,999, and Rs 10,999. And, the Redmi Note 4 also has three variants at price of Rs 9,999, Rs 10,999, and Rs 12,999.