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WhatsApp and Reliance Jio join hands for a big cause

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Whatsapp is working with Reliance Jio these days to spread the educational campaign to new JioPhone users.

This month Jio gave its 25 million Jio phone customers an access to messaging on WhatsApp of which many of them used internet for the very first time. The messenger app was provided by Jio at the time when the messaging service is pulling up the efforts to fight against fake messages and videos over the platform.

When text messages are out-dated then videos and texts on WhatsApp are what common man prefers.

Mukesh Ambani Reliance Chairman, who is the richest man in India, last year launched a phone with a refundable deposit of Rs 1,500. Though the phone was internet enabled, it did not allow WhatsApp to be accessed through the phone. The smartphone still had some other necessary features installed in it.

WhatsApp spokesman Carl Woog said that all the new users of JioPhone will be provided with relevant educational material that will teach them how to forward a WhatsApp message and share them wisely. We are working with Reliance Jio to continue the educational campaign for WhatsApp users, Woog added.

At present, WhatsApp has 200 million users, and India is its key market.

India has a number of smaller town and villages where prices for internet packs have been cut-down which can result in increasing the fake news problem even more. JioPhone is targeting those villages and is selling phones at a very cheap price.

According to some unofficial people, more than 30 people have died due to the fake messages being rolled over on WhatsApp and social media. In some remote and rural areas, minorities are targeted, said police.

WhatsApp has already taken several steps to stop spreading the fake news. They have launched ad campaigns on print and radio to educate their users and introduced new features of limited message forwarding and also the labeling of forwarded messages.

WhatsApp has also partnered with Digital Empowerment Foundation (DEF), a non-profit organization in New Delhi, to spread literacy in towns and cities of India. Woog said that DEF will host a workshop in Rachi this week.

Besides this, WhatsApp is even planning to expand its programme to JioPhone users.

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