One of the popular mobile apps for renting cabs, Ola has announced a new feature for their cab users in Delhi. The Bengaluru-based firm ensures that their riders will be stay connected to the Internet, on the go.
The company launched Ola Auto-Connect Wi-Fi service that allows the users to connect to the Internet through Wi-Fi provided in the Ola cab without encountering the trouble of inserting the credentials every single time. The speed of the service will be close to 3G and 4G connectivity.
Ola revealed that only the customers from Delhi, Mumbai, and Bengaluru, will be able to access the service.
Raghuvesh Sarup, Ola Head of Categories and Chief Marketing Officer said on the launch “Ola Wi-Fi addresses the need for consumers to be connected to the Internet while on the go, without the hassles of having to use unique credentials every single time,”
In 2015, the company after launching their Wi-Fi facility in Ola Prime category realized the need of the customers to be connected to the internet seamlessly, while on the move. More than 65% of the Ola Prime riders reportedly connected to in-cab Wi-Fi and consuming 200TB of data consumption monthly.
Users with a one-time authentication on their phones can use Ola Wi-Fi without having to key-in login credentials in subsequent rides to get connected with the secure network of Ola. The service is presently free on the premium Ola Prime category and it will be soon available across all categories such as Micro, Mini and Auto-rickshaws offered on the Ola app. However, the company is yet to decide whether it will offer the service for free on the lower categories.
There is no confirmation from the company, which could reveal that if and who is has partnered with to provide the internet services to the customers. The company also enables their auto-rickshaw drivers to access the Ola app in nine local languages with a navigation system helping them at every turn.
Ankit Bhati, Co-founder & Chief Technology Officer at Ola added, “We are thrilled to bring our proprietary Ola Wi-Fi experience to users, changing the way they will stay connected on the move. As part of Ola’s Innovation Labs, this first of its kind experience is in line with the Government’s initiatives of Digital India and owes inspiration to large projects like free Wi-Fi in railway stations. We also see this as the beginning of connected cities, with hundreds of thousands of vehicles connecting millions of users on the go!”