Bhartiya Janta Party is once again active on social media regarding the elections in the year 2018-2019. The party in 2014 Lok Sabha elections earlier, used the social media platform in a smart way to hold the power in the centre.
Regarding the upcoming Assembly Polls, BJP has become quite active on social media in order to strengthen the volunteer base in both the poll-bound states of Madhya Pradesh and Chhattisgarh.
In order to keep up the spirits of the elections between the people and the volunteers, the party in Madhya Pradesh organised ‘Kaun Banega Miss Social’— a ‘beauty-with-brains’ contest last month. The following program added a tone to the war between political parties on social media.
The program was organized by the BJP Mahila Morcha and more than 35000 women participated from block and village levels to state capital Bhopal. The contest included a writing test the objective of which was to include young volunteers with a knowledge of social media in the BJP cadre. The written test was divided into two sets of 50 marks each. Each set had questions regarding general awareness and on knowledge about social media.
“We’re not looking for any short-term benefit from this competition. It’s for a long-term association of participants with the party. Prior to conducting the test, we asked participants whether they would like to join as volunteers. On the basis of the final result, top 20 candidates from each district will be enrolled as social media volunteers,” RH Lata, state social media convener of BJP Mahila Morcha, told our sources.
RH Lata also added that the selected volunteers will then be asked to spread the information about government’s (both central and the state) welfare schemes with the help of social media platforms.
She also informed that one of the main criteria to participate in the competition was to have NaMo app installed on one’s mobile handset.
“Having a personal mobile handset wasn’t mandatory. It could be that of a parent or any family member. But, NaMo app on the handset was compulsory. We included girls from 15 years onwards because children do come up with creative ideas and can think out-of-the-box. As quality volunteers, they will be an asset for the party in the long run. Special training will be provided to them,” added Lata, an academician for the past 22 years.