As per the recent survey was done by Gartner, India to account 62% of overall smartphone sales by 2018. This will be really a massive growth of the mobile market in India. The recent 4G rollout and digital India movement have helped to get this landmark.
As per the report, due to aggressive 4G network rollout, this demand will keep growing in coming years. The Indian mobile market is in the consolidation phase. Being the 3rd largest mobile market in the world, India will remain an attractive place for many smartphone makers. Many companies would like to grow their business share here.
Global Giant like Samsung, Apple have already made their mind to increase their share market. The leading Chinese smartphone maker is also not behind in this race. The companies like Huawei, Oppo, Vivo, Xiaomi, and Lenovo have committed huge investment. They do not want to leave any chance to reap benefit from the emerging Indian market.
The Gartner research director Anshul Gupta said that the mobile sales in the major market like US, China, and Western Europe are going down. Due to this reason, India has become the second choice after China.
Indians are using more digital payment system. Nowadays people are more open to pay online instead of using old methods. This is also a major reason for this huge growth.
The Chinese smartphone makers are the big threat for local brands. They have even reduced the share of Samsung in the Indian market. The Local brands like Micromax, Intex, Lava, and Karbon are trying to launch budget devices to lure more customers. There are more than 100 brands are present in the Indian market.
The firm has also reported that now users are willing to pay more to get the phone with better features. This is just opposite to the trend of falling smartphone average selling price. Earlier the users were running behind the low-cost phones.